This was my first blog post from Google Documents and Spreadsheet, it went pretty smooth.
A couple of old friends (that ended up in the same industry as me) were asking about my past work history. Here ya go…
Hans A. Koch
• E-mail hans@hansakoch.com • Voice +1 (415) 683-1016 • San Jose, Ca 95117
Objectives
Furthering my career in the fast paced Internet Marketing/Advertising industry where I have ample room for creativity, flexibility, growth, where I am using my people management, and business analysis skills.
Skills / Abilities
- Quick learning, Responsible, Punctual, Team Leadership, Teaching, Communication, and Management skills.
- Google AdWords, Yahoo Search Marketing, Microsoft adCenter, PPC Optimization, Organic Search Engine Optimization, Conversion Tracking, Statistical Analytics.
Professional Experience
Aug. 06’–Present syndeo::media Sydney/SF/Manila Founder Search Division President
- Created and optimized SEO, Link Strategies, Content, and PPC client processes.
- Developed tactics for GoogleBot, MediaBot (AdSense Media Partners), ImageBot, and AdsBot (AdWords Contextual Advertising)
- Managed over two dozen clients in Search Marketing: Search Engine Optimization, Pay-Per-Click, and AdSense Optimization.
- Trained/Managed over 15 employees in Account Management, Sponsored Ads, Search Marketing, Link Building, and Programming.
- Drove international sales in Search, Social Networking, and Social Media Development.
Jan. 06’–Aug. 06’ Pandora Squared San Jose, Ca Sales and SEM Specialist
- Developed Search Programs and Sales/Marketing materials.
- Optimized and documented the company’s search strategy for social network development.
- Daily Blogging and participated in Conversation Optimization (RSS) throughout the industry.
- Acted as a Salesman and Manager capacity with several members of the SEM team.
Dec. 04’–Dec. 05’ Who’s Clicking Who Santa Clara, Ca Pay-Per-Click Fraud Specialist
- Hired and managed the development team to redesign the Pay-Per-Click Software first to market.
- Enabled the Click Fraud software to work with Google AdWords, Yahoo Search Marketing, and a dozen more Ad Networks.
- Project Managed development and developed road map for future functionality.
- Account Manager and Technical Support for premium clients.
- Company spokesperson; Created and blogged for company.
- Created Search Engine Optimization and other additional product offerings.
- Developed strategies for all major Advertising platforms for maximum client ROI.
- Participated in several industry trade show demos. (SES, ADTech, etc.)
- Enabled media interviews and front page press coverage.
- Chief Adviser to CEO
June 04’–Nov. 04’ Safari Moving & Storage San Jose, Ca SEM Specialist
- Search Engine Marketing - Managed Pay Per-Click marketing strategies.
- Optimized current website plus fixed usability issues and increased clientele leads.
Sep. 03’–June 04’ Web Projects, Inc. San Jose, Ca SEO Specialist
- Search Engine Optimization - Received extensive training in interpersonal communications, time management, creative thinking, and team skills.
- Helped increase hundreds of Web Page rankings to the top ten in Google, Yahoo, and AOL.
2001–2002 Event Management Promotion Bay Area, CA Market Manager
- Executed promotional events for Yumsters, Go-Gurt, Pepsi Challenge, Mr. Yoshida’s Fine Sauces, Tempo, M&M’s, and 1-800-Collect. Self-motivated professional event personality.
- Promoted in highly populated areas including concerts, fairs, sporting events, malls, grand openings, festivals, and other locations with large crowds.
1999 Madera Adult School Madera, Ca Assistant Instructor
- Assisted business professionals in advancing their technical skills.
- Taught businesses how to incorporate the Internet into their existing business plans to increase profitability.
Education
Present DeAnza Community College Cupertino, CA
- Associates of Arts Degree, In Business Administration – Marketing concentration.
Special Activities & Interests
Elected High School Student Body President, Junior Class President, Selected for Boys State Leadership Program, and Rotary Leadership Camp. Web Technology Programs, Computers/Internet, Entrepreneurship Programs, and Tenor Saxophone.
