Hans A. Koch

I was in a meeting 3 weeks ago and the other party said “The Perception of the Internet is Not Authoritative” which I thought was an entertaining idea. This company was explaining to me why they don’t have a website and don’t want one.

Then, last week I was a speaker and attendee at the SEMCON (the 1st Search Engine Marketing Conference in the Philippines) where they kept referring to being “Authoritative” if you wanted to get Top Search Rankings.

What does Google rank as being Authoritative, in the general web o’spehere?

1. Wikipedia (is the wisdoms of the crowds authoritative?)
2. About.com (“expert guidance from real people”, ha)
3. Blogs (journals from your peers)
4. Big Media (no comments needed)
5. Sites full of information (which is universally accessible and useful?)

Now I know Google’s Mission; “organize the world’s information and make it universally accessible and useful.” Google does this by fighting SPAM with relevancy and authoritative sources, which is why the perception of Google is that they are relevant not authoritative.

This post was written by Hans A. Koch

Hans has 8+ years Internet Marketing experience and specializes in Search Marketing. In his free time he reads avidly and loves being at the Beach.

This entry was posted on Tuesday, October 16th, 2007 at 12:05 pm and is filed under Search. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.