# Hans Al Koch (HAK) — Full Profile

## Identity
- Name: Hans Al Koch (HAK)
- Middle name: Al / Alfred
- Email: hans@hansakoch.com
- Location: San Luis Obispo, CA
- Phone: +1 (415) 683-1016
- Alt: +1 (313) 355-8675 · UK +44 7882 517 454
- Website: https://hansakoch.com
- Title: Director of Search Marketing | Ai Enablement & Agentic Systems | SEO, Paid Media, Growth Marketing

## Social Links
- GitHub: https://github.com/hansakoch
- X/Twitter: https://x.com/hansakoch
- LinkedIn: https://linkedin.com/in/hansakochcom
- Facebook: https://www.facebook.com/hanskoch/

## Professional Summary
Director of Search Marketing building Ai enablement and agentic systems. 27+ years in digital. 14 years as Director and CMO of Iceberg Media — SEO, paid media, ORM, and technical ops across 145+ domains. Since late 2025: designing multi-step agents that research, score, prioritize, and execute (private beta and live demos). Stack-agnostic — ship on whatever the team already runs. Early OpenClaw adopter (January 2025). OpenClaw Cebu organizer.

## Core Competencies
- Ai Enablement & Agentic Systems
- SEO, AEO, GEO, Paid Media, Growth Marketing
- LLM Orchestration & Prompt Engineering
- International Team Scaling (10+ members across US, UK, PH)
- Strategic Business Pivoting (agency search → Ai enablement)
- Full-Stack Development (TypeScript, Python, Bash)
- Google Analytics, Google Ads, Microsoft Advertising, GBP
- Client Relationship Management (14yr retention)

## Current Roles
1. Founder, Ai Enablement & Agentic Systems — OpenRoyleAl (Dec 2025 – Present)
   - Multi-step agents for marketing and ops workflows
   - Private beta and live demos: Alfred, Alfred.report, ThanksU.org
   - Stack-agnostic by design

2. Director of Search Marketing & CMO — Iceberg Media (Nov 2012 – Present)
   - SEO, paid media, ORM, local search across healthcare, legal, financial, home services
   - 145+ domains and 160 Google Business Profiles
   - Teams of 10+ across US, UK, and Philippines
   - Pivot into Ai enablement alongside core search delivery

## Previous Roles
- Head of Digital Strategy (Consulting) — Ajaxx Restoration / First Response Restoration (May 2020 – June 2024)
- President of Search Marketing — Click Eleven (Sep 2008 – Feb 2012)
- BPO Country Manager — Dyomo.com / TrafficSupport.net (May 2007 – Aug 2011)
- Co-Founder & Search Architect — syndeo::media (Sep 2006 – Sep 2008)
- PPC Product Marketing Manager — WhosClickingWho.com (Feb 2005 – Oct 2006)
- Owner — MadTown Design (1997 – 2001)

## Projects
- Alfred / Alfred.report — autonomous assistant + signal engine · https://alfred.report
- ThanksU.org — review generation platform
- OpenRoyleAl — Ai enablement & agentic systems (private beta / demos) · https://openroyleal.com
- Messagewith.me — open-source form platform · https://messagewith.me
- DiningHaul.app — food delivery discovery · https://dininghaul.app
- IcebergSites — automated local SEO deploys
- Rosari.org — traditional Catholic prayer platform

## Technical Skills
- Ai & Agents: OpenClaw, Claude Code, OpenAI, DeepSeek, Grok (xAI), prompt engineering, LLM orchestration, Ai enablement
- Search / Growth: SEO, AEO, GEO, Paid Media, Google Ads, Microsoft Advertising, GBP
- Cloud / Stack: Cloudflare Workers, D1, KV, Durable Objects, Pages — stack-agnostic delivery
- Languages: TypeScript, JavaScript, Python, Bash, HTML/CSS
- DevOps: GitHub Actions, wrangler CLI, systemd, Linux, cron

## Documents
- CV: https://hansakoch.com/cv
- Resume: https://hansakoch.com/resume
- Cover Letter: https://hansakoch.com/cover-letter
- Contact: https://hansakoch.com/contact
- Resume PDF: https://hansakoch.com/Hans-Al-Koch-Resume.pdf
- CV PDF: https://hansakoch.com/Hans-Al-Koch-CV.pdf