Hans Al Koch (HAK)
Curriculum Vitae · Director of Search Marketing | Ai Enablement & Agentic Systems | SEO, Paid Media, Growth Marketing
Wayne, MI · hans@hansakoch.com · +1 (313) 355-8675
linkedin.com/in/hansakochcom · github.com/hansakoch · hansakoch.com

PROFESSIONAL SUMMARY
Director of Search Marketing building Ai enablement and agentic systems. 27+ years in digital. 14 years as Director and CMO of Iceberg Media — SEO, paid media, ORM, and technical ops across 145+ domains. Since late 2025: designing multi-step agents that research, score, prioritize, and execute (private beta and live demos). Stack-agnostic — ship on whatever the team already runs. Early open-source agent tooling adopter; organizer of the OpenClaw Cebu community.
Open to remote, hybrid, on-site Midwest/East, or relocate. Based in Wayne, MI. US work authorization.

PROFESSIONAL EXPERIENCE
Director of Search Marketing & CMO | Iceberg Media
Nov 2012 – Present · Manchester, UK / Remote (US ops)
• 14 years directing SEO, paid media, ORM, and local search for healthcare, legal, financial, and home services
• Built company from startup to 10+ staff across US, UK, and Philippines
• 145+ domains and 160 Google Business Profiles; £10K+/month average client budgets
• Leading the pivot from agency search delivery into Ai enablement and agentic workflow systems
• Spoke at 12+ industry events including SEMCON, WordCamp Philippines, National Defense College of the Philippines

Founder, Ai Enablement & Agentic Systems | OpenRoyleAl.com / Larga
Dec 2025 – Present · San Luis Obispo, CA
• Design multi-step agents that research, score, prioritize, and execute marketing and ops workflows
• Private beta and demo systems with persistent memory and multi-node coordination — stack-agnostic by design
• Teaching practical Ai to college students via Larga — teach → productize → place loop
• Building Alfred.report!, Open Careers, and ThanksU.org
• Help organizations adopt agentic Ai on the tools they already use

Head of Digital Strategy (Consulting) | Ajaxx Restoration / First Response Restoration
May 2020 – June 2024 · Remote (US)
• Secured two US water restoration company contracts for SEO and digital marketing
• Managed $800–$3,500/month per client depending on locations, ad spend, and season
• Remote team leadership across international time zones (US/UK/PH)

President of Search Marketing | Click Eleven
Sep 2008 – Feb 2012 · San Jose, CA
• Generated multinational revenue across 3 search products: SEO, ORM, and PPC
• Managed Google Ads MCC account for enterprise clients
• Speaking: WordCamp Philippines 2010, SEMCON Philippines 2008

BPO Country Manager — Philippines | Dyomo.com / TrafficSupport.net
May 2007 – Aug 2011 · Philippines
• Managed SEO, call center, and admin operations across US/India/Philippines
• Oversaw 6 sub-brands with 95 staff across development, support, and sales
• Built custom LMS delivering 300+ hours of online OJT training
• Designed Metro Manila college OJT track (750+ graduation hours) with school MOAs; placed graduates into first jobs

Co-Founder & Search Architect | syndeo::media
Sep 2006 – Sep 2008 · Philippines
• Managed SEO, ORM, and PPC campaigns for clients including Nike Women PH
• Invited by National Defense College of Philippines to teach 3-day seminar on Web 2.0, SEO, Ruby on Rails

PPC Product Marketing Manager | WhosClickingWho.com
Feb 2005 – Oct 2006 · US
• Click fraud detection product rollout — PPC Auditor
• Work mentioned in Wired Magazine and BBC

Owner | MadTown Design
1997 – 2001 · US
• First web design company. Built websites for local businesses
• Early outsourcing to Ukraine and India
• Won design award for agency website in 1999

CORE SKILLS
Ai & Automation: Autonomous agent architecture · Prompt engineering · LLM orchestration · Ai adoption strategy · Intelligent workflow automation
Search / Paid / Growth: SEO · AEO · GEO · Organic search · Google Analytics · Google Ads · Microsoft Advertising · Facebook Ads · GBP
Cloud / Engineering: Cloudflare Workers · D1 · KV · TypeScript · JavaScript · Python · GitHub Actions · Linux

PROJECTS
• OpenRoyleAl.com — Ai project umbrella: multi-step agents, Ai enablement workflows
• Alfred.report! — Autonomous assistant + signal engine
• Open Careers — find, score, research, packet, apply loop
• ThanksU.org — Review generation platform for SMBs
• Messagewith.me — Open-source form submission on Cloudflare
• IcebergSites — Automated local SEO site deployment

SPEAKING (selected)
• 2011 — 5th SEMCON — "Searching For Deals: How Group Buying Harnesses Search"
• 2010 — WordCamp Philippines — "WPPlugins Must-Haves"
• 2009 — SEMCON — "Business Models for Social Network Sites"
• 2008 — SEMCON Philippines — "Search Arbitrage Monetizing Tier 2 PPC Search Traffic"
• 2006 — National Defense College of the Philippines — 3-day Web 2.0 / SEO / Rails seminar

EDUCATION
• San José State University — Business Administration (2002–2004)
• De Anza College (2004–2005)
• DeVry University — Computer Science (2001–2003)