Hans Al Koch

Professional Summary

Ai Architect & Autonomous Systems Builder — digital marketing since 1997, now building sovereign Ai infrastructure. Early adopter of OpenClaw (started January 2025 at 18.7K ⭐, now 371K ⭐), and organizer of the OpenClaw Cebu 🦞 community.

Director & CMO of Iceberg Media (14 years, 2012–present) — a UK SEO agency pivoting to Ai agent implementation — and Director of Agent Optimization. I build Ai agents that work around the clock across distributed nodes.

Currently leading the pivot of Iceberg Media from traditional SEO to Ai agent implementation on Cloudflare-first architecture across 98+ domains.

Core Competencies

Professional Experience

Ai Systems Architect & Founder

OpenRoyleAl.com · January 2025 – Present · Cebu, Philippines

• Architected sovereign Ai infrastructure using Cloudflare Workers, D1, Vectorize, and Durable Objects — always online, globally distributed.
• Built multi-node distributed task execution with 6-second average latency across Linux and Android nodes.
• Managing 63+ API keys and secrets in D1 with secure tool-based access for autonomous operations.
• Running 24/7 infrastructure across Surface laptop, Android device, and Cloudflare Workers.
• Built zero-click node onboarding for distributed Ai agents.

Agency Search Director & Ai Transition Lead

Iceberg Media · August 2022 – Present · Manchester, UK / Cebu, PH

• Leading strategic pivot from 14-year SEO agency (Iceberg Media, 2012–present) to Ai services company.
• Transitioned pricing from £300/month SEO retainers to enterprise Ai agent implementation projects with recurring revenue.
• Designed Cloudflare-first architecture: Workers, Pages, DNS, security across 98+ domains.
• Managing 168 Google Business Profiles and approximately 110 domains.
• Built and managed teams of 10+ across development, virtual support, and sales.

Director of Search Marketing

Iceberg Media · November 2012 – August 2022 · Manchester, UK

• Directed SEO and PPC campaigns for high-value local service sectors across UK and USA.
• Keynote speaker at international conferences in USA, UK, and Philippines.
• Built company from startup to 10+ staff across development, support, and sales.

Head of Digital Strategy (Consulting)

Ajaxx Restoration & First Response Restoration · May 2020 – June 2024 · USA (Remote)

• Secured two US water restoration company contracts for SEO and digital marketing after COVID-19.
• Remote team leadership across international time zones (US/UK/PH).

President of Search Marketing

Click Eleven · September 2008 – February 2012 · San Jose, CA

• Generated multinational revenue across 3 search products.
• Speaking engagements: WordCamp Philippines 2010, SEMCON Philippines 2008, WordCamp Philippines 2008, SEMCON 2007.

BPO Country Manager — Philippines

Dyomo.com / TrafficSupport.net · May 2007 – August 2011 · Cebu, PH

• Managed SEO, call center, and admin operations across US/India/Philippines.
• Oversaw 6 sub-brands, finance, and HR.

Co-Founder & Search Architect

syndeo::media · September 2006 – September 2008 · Makati, PH

• Managed SEO, ORM, and PPC campaigns for clients including Nike Women PH, Tramigo GPS Tracker, Volcano Vaporizer, and Craigslist posting automation.
• Built and ran a custom Learning Management System (LMS) delivering 300+ hours of online OJT training programs.
• Invited by the National Defense College of the Philippines (2006) to teach a 3-day seminar on Web 2.0, SEO, and Ruby on Rails.

PPC Product Marketing Manager

WhosClickingWho.com · February 2005 – October 2006 · San Jose, CA

• Click fraud detection product rollout. Managed Google Ads MCC account.
• Work mentioned in Wired Magazine and BBC.

Owner

MadTown Design · 1997 – 2001 · Madera, CA

• First web design company. Built websites for local businesses. Early outsourcing to Ukraine and India.
• First Webmaster for Madera High School (largest HS in California). Student Body President 1998-2000.

Projects & Ventures

OpenRoyleAl.com (2025–Present) — Ai project umbrella: sovereign infrastructure, multi-node agents, autonomous operations. Running 24/7 across Surface laptop, Android running Pi.dev, and Cloudflare Workers.

Messagewith.me (2025–Present, Alpha) — Open-source form submission platform on Cloudflare stack. Designed to replace Basin for 43 agency clients with AI reply suggestions, lead quality scoring, and Deploy-to-Cloudflare self-host under MIT licence.

FansFollow.me (FFM Network) (2023–Present, In Development) — Creator platform embedding OpenClaw: every creator and fan gets their own AI agent for content promotion, fan engagement, and monetisation. Planned FFM Token crypto tokenomics for decentralised compute. Positioned for investment.

Reservewith.me / Orderwith.me (2025–Present, Beta) — Booking and ordering platforms. Cloudflare Workers + D1.

DiningHaul.app (2025–Present, Beta) — Food delivery discovery platform.

IcebergSites (Cloudflare Workers + TypeScript) — Automated local SEO site deployment per client. Deploys to dedicated Cloudflare Worker per company. Full SOP documented. Portfolio of Delta sites built with Ai.

Ai4SEO.co.uk (2025) — Proof-of-concept AI-powered SEO automation platform. Evolved into broader Ai business solution.

Rosari.org (2025–Present, Delta) — Traditional Catholic prayer and devotional platform.

Community & Speaking

OpenClaw Cebu 🦞 — Community Organizer & Host (April 2026 – Present)

Building the local Ai agent development community in Cebu. Early adopter: started using OpenClaw January 25, 2025 (18.7K ⭐ → 371K ⭐ today).

12+ Speaking Engagements including: WordCamp Philippines 2010, SEMCON Philippines 2008 & 2007, WordCamp Philippines 2008. Invited by National Defense College of the Philippines (2006) for 3-day seminar on Web 2.0, SEO, and Ruby on Rails.

Education

San José State University — Business Administration (2002–2004)

De Anza College (2004–2005)

DeVry University — Computer Science (2001–2003), Computer Club Founder

Madera High School — First Webmaster, Student Body President 1998-2000

Technical Skills

Ai & Agents: OpenClaw, Claude Code, OpenAI, DeepSeek, Grok (xAI), prompt engineering, autonomous agent architecture

Cloud: Cloudflare Workers, D1, KV, Durable Objects, Pages, DNS, Zero Trust Access, R2, 98+ domains, 47+ workers

Languages: TypeScript, JavaScript, Python, Bash, HTML/CSS

DevOps: GitHub Actions, wrangler CLI, systemd, Linux administration, cron automation

Marketing: Google Analytics, Google Ads, Microsoft Advertising, Facebook Ads, SEO tools, Google Business Profile (168 locations)

Business: Stripe, Wise, Highrise CRM (14yr data, 12K+ contacts), GoHighLevel, Zapier

Early: First Webmaster — High School (1999), 20+ years SEO,