Hans Al Koch (HAK)

Professional Summary

Director of Search Marketing building Ai enablement and agentic systems. 27+ years in digital. 14 years as Director and CMO of Iceberg Media — SEO, paid media, ORM, and technical ops across 145+ domains. Since late 2025: designing multi-step agents that research, score, prioritize, and execute (private beta and live demos). Stack-agnostic — ship on whatever the team already runs. Early open-source agent tooling adopter; organizer of the OpenClaw Cebu community.

Ai Enablement & Agentic Systems

Professional Experience

Director of Search Marketing & CMO

Iceberg Media · Nov 2012 – Present · Manchester, UK / Remote (US ops)

• 14 years directing SEO, paid media, ORM, and local search for healthcare, legal, financial, and home services.
• Built company from startup to 10+ staff across US, UK, and Philippines.
• 145+ domains and 160 Google Business Profiles; £10K+/month average client budgets.
• Leading the pivot from agency search delivery into Ai enablement and agentic workflow systems.
• Spoke at 12+ industry events including SEMCON, WordCamp Philippines, National Defense College of the Philippines.

Founder, Ai Enablement & Agentic Systems

OpenRoyleAl · Dec 2025 – Present · San Luis Obispo, CA

• Design multi-step agents that research, score, prioritize, and execute marketing and ops workflows.
• Private beta and demo systems with persistent memory and multi-node coordination — stack-agnostic by design.
• Building Alfred.report! (autonomous assistant + signal engine) and ThanksU.org.
• Help organizations adopt agentic Ai on the tools they already use, not a single-vendor stack.

Head of Digital Strategy (Consulting)

Ajaxx Restoration / First Response Restoration · May 2020 – June 2024 · Remote (US)

• Secured two US water restoration company contracts for SEO and digital marketing.
• Remote team leadership across US / UK / Philippines time zones.

President of Search Marketing

Click Eleven · Sep 2008 – Feb 2012 · San Jose, CA

• Multinational revenue across SEO, ORM, and paid media; Google Ads MCC for enterprise clients.

Earlier roles

BPO Country Manager — Dyomo.com / TrafficSupport.net (2007–2011, Philippines): 95 staff, 6 sub-brands, custom LMS.

Co-Founder & Search Architect — syndeo::media (2006–2008): SEO/ORM/PPC including Nike Women PH; NDCP seminar.

PPC Product Marketing Manager — WhosClickingWho.com (2005–2006): click-fraud product; Wired / BBC coverage.

Owner — MadTown Design (1997–2001): first web design company; design award 1999.

Projects & Ventures

OpenRoyleAl — Ai enablement & agentic systems (private beta / demos)

Alfred.report! — autonomous assistant + signal engine · alfred.report

ThanksU.org — review generation platform for SMBs

Messagewith.me — open-source form platform

IcebergSites — automated local SEO deploys per client

FansFollow.me — creator platform embedding OpenClaw

CF Agent Memory — cf-memory-plugin

Speaking

2011 — SEMCON — Searching For Deals

2010 — WordCamp Philippines — WPPlugins Must-Haves

2008–2009 — SEMCON / WordCamp — search, social, WordPress SEO

2006 — National Defense College of the Philippines — Web 2.0, SEO, Ruby on Rails

Technical Skills

Ai Enablement & Agents: Agentic systems, prompt engineering, LLM orchestration, Ai adoption strategy, intelligent workflow automation

Ai tools: OpenClaw, Claude Code, OpenAI, DeepSeek, Grok (xAI), GitHub Copilot

Cloud / Stack: Cloudflare Workers, D1, KV, Durable Objects, Pages, DNS, Zero Trust, R2 — stack-agnostic delivery

Languages: TypeScript, JavaScript, Python, Bash, HTML/CSS

Search / Paid Media / Growth: SEO, AEO, GEO, Paid Media, Google Analytics, Google Ads, Microsoft Advertising, GBP (160 locations)

Business: Stripe, Wise, Highrise CRM, GoHighLevel, Zapier, Xero

Education

San José State University — Business Administration (2002–2004)

De Anza College (2004–2005)

DeVry University — Computer Science (2001–2003)