Hans Al Koch (HAK)

Professional Summary

Director of Search Marketing building Ai enablement and agentic systems. 27+ years in digital. 14 years as Director and CMO of Iceberg Media — SEO, paid media, ORM, and technical ops across 145+ domains. Since late 2025: designing multi-step agents that research, score, prioritize, and execute (private beta and live demos). Stack-agnostic — ship on whatever the team already runs. Early open-source agent tooling adopter; organizer of the OpenClaw Cebu community.

Core Focus

Ai Enablement · Agentic Systems · SEO · Paid Media · Growth Marketing · LLM Orchestration · Workflow Automation

Professional Experience

Director of Search Marketing & CMO

Iceberg Media · Nov 2012 – Present · Manchester, UK / Remote (US ops)

• 14 years directing SEO, paid media, ORM, and local search for healthcare, legal, financial, and home services.
• 145+ domains and 160 Google Business Profiles; teams of 10+ across US, UK, and Philippines.
• Leading the pivot from agency search delivery into Ai enablement and agentic workflow systems.
• Spoke at 12+ industry events including SEMCON, WordCamp Philippines, National Defense College of the Philippines.

Founder, Ai Enablement & Agentic Systems

OpenRoyleAl · Dec 2025 – Present · San Luis Obispo, CA

• Design multi-step agents that research, score, prioritize, and execute marketing and ops workflows.
• Private beta and demo systems with persistent memory and multi-node coordination — stack-agnostic by design.
• Building Alfred.report! (autonomous assistant + signal engine) and ThanksU.org.
• Help organizations adopt agentic Ai on the tools they already use, not a single-vendor stack.

Head of Digital Strategy (Consulting)

Ajaxx Restoration / First Response Restoration · May 2020 – June 2024 · Remote (US)

• SEO and digital marketing for US water restoration companies; remote team leadership across US / UK / PH.

President of Search Marketing

Click Eleven · Sep 2008 – Feb 2012 · San Jose, CA

• SEO, ORM, and paid media revenue across three search products; Google Ads MCC for enterprise clients.

Selected Projects

Alfred.report! — autonomous assistant + signal engine · alfred.report

ThanksU.org — review generation platform for SMBs

OpenRoyleAl — Ai enablement & agentic systems (private beta / demos)

IcebergSites — automated local SEO deploys

Messagewith.me — open-source form platform

Skills

Ai & Agents: OpenClaw, Claude Code, OpenAI, DeepSeek, Grok, prompt engineering, agentic systems, LLM orchestration, Ai enablement

Search / Growth: SEO, AEO, GEO, Paid Media, Google Ads, Microsoft Advertising, GBP, growth marketing

Cloud / Stack: Cloudflare Workers, D1, KV, Durable Objects, Pages — stack-agnostic delivery

Languages: TypeScript, JavaScript, Python, Bash